Monday, April 23, 2012 | 1:57 PM
(Cross-posted from the Official Google Enterprise blog.)
There are about 9,000 community curbside recycling programs and 3,000 community composting programs in the United States. I’ve been recycling since I moved to California in the 90's, and in the U.S. we’re lucky that many communities have recycling and composting services. But there’s still more to be done – we only recycle or compost 33% of the 243 million tons of trash generated each year.
I’m encouraged to hear about some of the cool ways that people and organizations are coming together to re-think how we can recycle, reduce, and reuse. In honor of Earth Day, we’d like to share the stories of three organizations that take recycling to the next level, using Google products to help.
Andrew Sell started out as a personal hunter/gatherer of “upcycled” products. There are a lot of companies that manufacture recycled products by recovering difficult-to-recycle materials from landfills and turning them into useful items, and the market continues to grow. Recognizing a need to connect the growing number of manufacturers with consumers, Andrew created an e-commerce website, HipCycle, almost a year ago in Ocean Township, New Jersey with the budget of a typical startup.
Andrew, or Chief Hipcycler, chose to manage his new company with Google Apps due to low costs, ease of set up, and the ability to provide custom email addresses @hipcycle.comto employees, contractors and bloggers. HipCycle also uses Google Docs to track order statistics and share them with manufacturers, Google Calendar to keep the social media team aligned on topics and timing, and Google+ Hangouts to communicate directly with customers. Google Analytics provides data on site traffic and activity.
Not far away in Brooklyn, New York, Eva Radke identified another opportunity to eliminate needless waste. Having spent 15 years working in film, Eva saw two trends: a growing amount of waste and a general desire for environmental responsibility in the industry. After film shoots, large, awkward items like furniture are brought to landfills and Eva became passionate about finding a better way to use the waste.
In 2008 Eva’s passion became a full-time non-profit organization that collects waste from the film industry and sells or donates the goods to students and partner charities. For example, a women’s shelter receives bedsheets and towels from Film Biz, allowing them to free up their non-profit dollars to spend on education and therapy for its residents. Eva says she doesn’t know where she’d be without Google Apps. Since day one, she’s been using Gmail to stay up-to-date while traveling and Calendar to schedule everything from set clean-outs to school trips to donation drop-offs. Google Docs allows her team to edit documents together and they rarely need to use paper, which helps them stay even more green.
As the name would indicate, Cell Again buys and sells used mobile phones. With the rapid proliferation of mobile devices - and trend of consumers purchasing new phones every couple of years - there’s a seemingly endless quantity of second-hand cell phones. Tucker Nielson wanted to keep these phones out of landfills so he started CellAgain with just a few employees in Salt Lake City. The company has been so successful that there are now eight stores and 87 employees, which he expects to double this year.
With rapid company expansion plus growing franchise and wholesale operations, Tucker says that Google Apps has been his savior in terms of staying organized. Tucker set up Google Apps for CellAgain.com on his own and uses Gmail to stay connected to his management team from his own cell phone. He also hosts nearly everything in Google Docs, including company manuals, shift schedules, timesheets, job descriptions and more. And Google AdWords helps CellAgain make sure that consumers looking for a refurbished cell phone can find their local franchise or kiosk.
Each of these companies help keep environmental impact low and Google is working to do its part as well. We’re a carbon neutral company, and Google Apps (and all the products in our cloud) have a "net zero" impact on the environment.
Happy Earth Day.
Posted by: Chris Farinacci, Senior Director, Google Enterprise