TalkBin Stories: Patama Roj of Fraiche

Tuesday, February 14, 2012 | 11:30 AM

Editor’s Note: TalkBin enables customers to send mobile messages to business owners in real-time, like a digital comment card. To learn more, visit

The pace of life for a small business owner is unrelenting. Just ask Patama Roj, co-founder and owner of Fraiche, a company based in Palo Alto, California that serves homemade organic fresh and frozen yogurt, coffee and breakfast goods. Patama is dedicated to serving food that "speaks for itself," and customers are loving it.

With three locations though (two in Palo Alto and one in San Francisco), it’s hard to understand what’s going on across the business. That’s why Patama started using TalkBin to stay connected with customers even when she’s not in a particular store. Customers ask questions and provide feedback, which helps her understand exactly what's going on in each location. "It was important for me to find a way to get this feedback real-time," she says. And with TalkBin, business owners like Patama can receive this instant feedback without sharing personal mobile phone information, since TalkBin provides a special, customer-facing phone number and forwards feedback to your phone or email.

The ability to receive TalkBin messages on her cell phone makes responding quick and convenient for Patama as well. "Customers are always surprised to hear they're getting a text back from the owner!” she says.

Interested in using TalkBin in your store too? Get three months free when you sign up with promo code BLOGSMB-2 at

Posted by Qasar Younis, Product Manager