Thursday, February 16, 2012 | 2:31 PM
Editor’s Note: This is the second in a series of posts about small businesses on Google+ and their tips and tricks for managing a great page. Visit our YouTube channel to see all the videos in this series and join the discussion on the Google+ Your Business page.
Recently we introduced you to Best Made Company, a group of outdoor enthusiasts that specializes in designing and handcrafting wilderness supplies. Next up we have North Bowl, a 21,000-square-foot bowling center in Philadelphia, Pennsylvania. Oron Daskal and his staff are passionate about creating a fun, social space at the lounge and alley for their local community. In fact, he says, he probably “sees the most high fives in the city.”
One of the great things about Google+ Pages is the ability to share relevant content with the right people using Google+ Circles. Take a tip from North Bowl and learn how you can use circles with your page:
Want to get started with circles? Here are some quick tips:
- Create circles to target messages to particular groups. Say you have multiple locations, you may want to organize your followers by geographic areas, and thus, send deal updates to the most relevant people. Or say you want to share information with your employees. Just put them in a circle and make sure that only they get the message.
- Share your circles. Have you built a circle featuring all the experts in your field? Share it with the Google+ community! Click the Circles icon at the top of Google+, select the circle you’d like to share, and hit “Share this circle” at the top right of the page.
- Edit the order of your Circles. In your Circles dashboard, just click and hold on a circle in order to drag it to a new position on the page.
How does your business use circles? Join the discussion on the Google+ Your Business page and tag your posts #mybusinessstory.
Posted by Evelyn Lee, Google+ Pages Associate Product Marketing Manager