Small businesses in NYC help fight breast cancer with Pink Pin

Wednesday, October 19, 2011 | 9:40 AM

This October and November, Google and Susan G. Komen for the Cure are taking the fight against breast cancer to New York City with the Pink Pin initiative. The Pink Pin initiative is a way for businesses to support the fight against breast cancer by encouraging consumers to donate to the search for a cure.

Physical businesses who register at PinkPin.com will be marked with a Pink Pin on our map. Customers who visit these businesses will be able to donate to Susan G. Komen for the Cure at stores via mobile phones. The more customers businesses reach, the more of an impact Pink Pin will have—and the closer we’ll be to a cure. We’re also encouraging businesses and consumers to inspire others by sharing their stories about the cause online at www.pinkpin.com. Our goal is to raise hope, raise spirits and raise more than $100,000 for Susan G. Komen for the Cure.

So get involved, get on the map, share your stories and be a part of Pink Pin. With the support of small businesses like yours, Google and Susan G. Komen for the Cure can help take breast cancer off the map.