Small business and the power of video, announcing “My Business Story” by Google and American Express

Tuesday, October 25, 2011 | 1:20 PM

(Cross-posted on the Inside AdWords Blog)

Let’s say you’re a custom sneaker maker. Or you run a yoga retreat center. Or maybe you even sell vegan Vietnamese out of a gourmet food truck. Your business has its own unique story to tell. If you had the chance to show the world what your business is all about - from its founding roots to the ways it changes your customers’ lives, would you take it?

Today you have that chance. We’re pleased to be presenting “My Business Story®” alongside American Express. “My Business Story” is a program for small businesses to tell their stories through video, leading up to the second annual “Small Business Saturday”, a day set aside to encourage communities to spend and support local businesses by shopping small.

And since Google research has shown that companies who use video can expect better customer engagement and retention, we are launching a new video tool so that small business owners can create personalized, professional-quality videos about their business.

Once you’ve got your video crafted, business owners are invited to submit it to the contest for an opportunity to appear in the YouTube homepage ad on Friday, November 25th, which is viewed by an estimated 22 million people in the United States every day. Thirty-six small businesses will be featured in the ad and will receive an online ad campaign worth $5,000 from Google and American Express. All submissions will be viewed and judged by an independent panel of experts. The deadline for contest entry is Tuesday, November 15, but entry is not required to use the My Business Story editing tool.

Happy editing! We’re eager to see what you come up with.

Posted by Marisa Currie, Product Marketing Manager