Tuesday, December 14, 2010 | 11:00 AM
[Cross-posted from the Google Enterprise Blog]
Editor’s note: We recently launched an improvement that makes over 60 additional Google services available to Google Apps users. This series showcases what’s new and how your organization can benefit.
Welcome to DoubleClick for Publishers
For millions of online publishers—from the smallest blogger to the largest entertainment, news, e-commerce and information sites—online advertising revenue is vital. When publishers can maximize their returns, everyone benefits from more vibrant online content and websites. A publisher's ability to manage this process can have a significant impact on how much money they make from their online content, which is why we’re happy to bring our Google Apps customers our next generation ad serving platform to solve these problems: DoubleClick for Publishers (DFP) from Google.
Imagine you're a major online publisher with a popular global surfing website and an ad sales team. Every second of every day, you have difficult decisions about what ads to show and how to measure their relative performance. For example:
- In the same ad space, a surfboard wax advertiser wants to run a static image ad for your Australian readers, while an airline offering flights to Hawaii wants to run an expandable interactive ad for your American readers.
- A fast-food restaurant wants to run its burger ads before noon and its pizza ads in the afternoon.
- You've sold 10 different surfboard makers a million ad slots at slightly different prices; now you have to allocate them across your various webpages to fulfill all these orders over the next two weeks.
- One of your surfing tournament reviews is linked to by a popular news site and you have a surge in traffic. Your sales team couldn't predict this, so you’re left without any ads for thousands of readers. You want to fill this ad space by selling it via an ad network that has ads available.
These examples illustrate how complicated it can be to optimize ad serving on your website, and they only scratch the surface.
DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. As a Google Apps user, you now have access to both versions of DFP with your existing Apps account.
With advanced features such as streamlined ad trafficking, inventory management and forecasting, revenue optimization, granular reporting, and an open API, DFP offers a complete toolkit to easily sell ads on your site directly to advertisers while also working dynamically to help you get the most money from inventory you sell through partners like AdSense and ad networks.
Just like Google Apps, DFP runs in Google’s cloud so you get the same reliability, flexibility, and easy access without any software to install or hardware for IT to maintain. Also, DFP is fully supported by Google so you don't have to worry about manual system updates or downtime.
Learn more and get started
DoubleClick for Publishers can be enabled by your domain administrator from the Google Apps Control Panel at https://www.google.com/a/[your_domain.com] (replace [your_domain.com] with your actual domain name). If your organization isn’t using Google Apps yet, you can learn more and sign up today at http://www.google.com/apps/more.
To learn more about how DFP can help you manage and grow all of your online ad inventory, please visit our website or follow along with the latest news and release updates at the DoubleClick for Publishers blog.
Share your story
Have you already started using Google Custom Search at your organization, or plan to now that it’s available? Please share your story and your organization could be featured in the next Gone Google ad campaign!
Note: DoubleClick for Publishers may not be available in all areas.