YouTube’s Promoted Videos picks up steam

Thursday, October 28, 2010 | 12:24 PM

How do you increase sales and build your brand when you’re on a limited budget? You might consider using YouTube’s Promoted Videos. YouTube reports that it has served its 500,000,000th Promoted Video view this week and has seen a six-fold increase in clicks it has delivered to businesses such as Shopper’s Choice, Dynomighty and Orabrush. This ad product combines the branding capabilities of video with the direct response action of search advertising, allowing advertisers to promote their videos against search results or related videos on YouTube. For more information on this announcement, please visit the YouTube blog for the full story.

Posted by the YouTube Team