Making AdWords Account Management Easier

Thursday, September 16, 2010 | 5:10 PM

As a small business, you may find that investing in marketing can be a catch-22; while you are looking to grow your business, your time is limited and budgets are tight. While AdWords has always been about making advertising as measurable as possible, we are well aware that time is money - especially when you are a small company. So, in an effort to help you preserve your most precious asset, we wanted to share a few of tools we’ve developed as part of our effort to make account management less time-intensive.

Use the Opportunities Tab to Find Customized Account Optimization Suggestions
Incorporating data from both user search behavior and the performance of your own account, the Opportunities tab is an excellent tool for garnering suggestions that can help you to improve targeting, expand your reach or increase the effectiveness of your marketing spend. To make improving your campaigns as easy as possible, the Opportunities tab lets you review ideas and apply them directly to your account. You can also save these ideas as “pending changes” in case you want to think about them and add them later.

The ideas shown on the tab are generated by our system just for your account, so look them over carefully before you try them. Some may not fit your own needs, but some may help to improve your campaign performance.

Simplify Bid Management with Automatic Bidding
Automatic Bidding is the easiest of the AdWords bidding options. With automatic bidding, the AdWords system automatically adjusts your maximum cost-per-click (CPC) bids on your behalf. You still set your daily budget, but rather than specifying individual bids for ad groups, keywords, or placements, the AdWords system actively seeks out the most clicks possible within the budget you set.

Let Us Help You Gain More Conversions with Enhanced CPC
Enhanced CPC is an easy-to-use automatic bid management tool intended for advertisers already using conversion tracking who are looking to turbo-charge their return on investment. The tool automatically adjusts your Max CPC bid each time your ad is shown in order to maximize the likelihood of your ad will converting. As a result, your ad should receive more conversions while maintaining or reducing your overall cost-per-conversion.

To learn more about Enhanced CPC, you can visit our help center or watch a short video.

Monitor Account Changes with Ease Using Custom Alerts
You can create custom alerts in your AdWords account so you're automatically notified when certain behaviors and/or changes occur within your campaigns and ad groups. This enables you to constantly track increases or decreases in the metrics that matter to you or metrics that have reached a certain threshold you set. To learn more about this feature, please visit our help center.

For even more tips for saving time and improving AdWords performance, please visit our new Google AdWords Small Business Center.

Posted by Yael Davidowitz-neu, Sales Strategy Analyst